How AI and Predictive Tech Are Manipulating Your Shopping Behavior.
Why do consumers hate advertising yet brands invest billions in it every year? Gosia Wajchert, Managing Director MEA at Criteo, reveals the psychological principles behind modern advertising, how emotion-aware AI is reshaping e-commerce, and why Gen Z's demand for authenticity is forcing brands to rethink trust.
In this episode.
Gosia Wajchert brings 17 years of digital marketing expertise to a conversation on AI-driven consumer manipulation, retail media strategy across the Middle East, and the cultural intelligence now required to win in modern commerce.
Guest: Gosia Wajchert. Host: Nadeem Ibrahim.
