The Psychology of AR & VR: How Virtual Worlds Reshape Your Brain.
Are we losing touch with reality as virtual worlds become more immersive? Vishal and Hassan from Atomic — the digital innovation agency transforming GCC brand experiences — reveal why AR is not just novelty, how cultural psychology makes the Middle East uniquely ready for immersive tech, and what AI-powered mixed reality means for human behaviour.
The build
The build
What they built
AR + AI brand experiences, including AR product visualisation that cuts e-commerce return rates
The stack
Snap AR, AR/VR, machine learning
In this episode.
Vishal (former Snapchat AR lead) and Hassan from Atomic DXB join Nadeem Ibrahim in Dubai to unpack the psychology of augmented reality, real-world AR success stories in Saudi Arabia, and why utility-driven immersive experiences are the future of digital transformation.
Guest: Vishal Badiani and Hassan Shah. Host: Nadeem Ibrahim.
