Are Companies Sleepwalking Into the AI Era?.
Tony Evans spent 13 years at Meta building AI-powered data teams, then went back to university to study psychology — because he realised the problem was never the data, it was always the people. A powerful conversation on what it takes to lead through the AI revolution and why most organisations are dangerously behind.
The build
The build
What they built
A custom GPT that turns his book into a live advisor
The stack
OpenAI GPTs, book corpus
How they did it
Grounded a custom GPT on the 500 resources gathered while writing the book, wrote 25–30 prompts to steer it, and bundled it with the book so readers query his sources directly. Used AI only to sharpen the prompts — not to write the book itself.
Try it yourself
Ground a custom GPT on your own trusted material — your documents and research — and write a handful of sharp prompts to steer it, so your team queries your knowledge base, not the open web.
In this episode.
Author of Generation AI and former Meta data leader Tony Evans joins Nadeem Ibrahim to unpack the Four S's of data sophistication, the Four I's of AI integration, and why the Cambridge-Oxford Boat Race principle will define AI-era organisations.
Guest: Tony Evans. Host: Nadeem Ibrahim.
