Arnold Britto already told us why deals like this fail. It isn't the tech
Ryanair's five-year AI deal with Google Cloud is signed with Gemini going in front of 35,000 staff to run crew scheduling and operations. Whether it works is a different question, and Brew Bytes Ep 6 with Arnold Britto ("70% Cloud Projects FAIL and it’s The Culture Fix") is the episode that answers it. Arnold's argument: cloud and AI initiatives don't fail on the technology, but they fail when leaders treat culture as unmeasurable, ignore it, and the people meant to adopt the change don't.
What it actually means
Arnold's point lands straight on this. In his words: "culture is an intangible metric… you cannot measure it. And hence leaders kind of ignore it, and when leaders ignore it the people don't follow it, and when there is no adoption by the people doing the cloud migration or an AI initiative, tech fails." So Ryanair's real test isn't whether Gemini is capable, but whether 35,000 people actually change how they work. If you're rolling AI into a workforce this quarter, the model is the easy part. Adoption should be the project, and it's a culture problem long before it's a technology one.
The model is the easy part; adoption is the project.
Source: Brew Bytes — Ep 6, Arnold Britto · Thursday 13 August 2026