Why 'sleepwalking' companies can't just buy their way into AI
This week's news. OpenAI hiring armies of embedded engineers to make agents work inside companies. It’s exactly what Tony Evans warned us about on Ep10, 'Are Companies Sleepwalking Into the AI Era?' On the show he argued that handing staff a chatbot is only stage one, and that the real work is folding AI into how decisions actually get made. His line: 'Without the context of the organization and without the history, which is what humans have got in spades, this stuff becomes very, very difficult to do.'
What it actually means
OpenAI is now selling exactly what Tony said couldn't be bought off a shelf. The human judgement and organisational context that make an AI system actually work in a business. That's why the labs are hiring forward-deployed engineers by the hundred: the tool is the easy part. The lesson for an operator is the same today as it was on the episode. The context is yours to supply, and no vendor can install it for you.
You can buy the agent; you can't buy your own company's context.
Source: Brew Bytes — Ep10, Tony Evans · Thursday 23 July 2026