AI Didn't Get Ramadan Wrong. The Brief Did.
Tarek ElSarw on why one Arabic message fails across MENA, what actually went wrong on a Ramadan campaign, and where a human still closes the sale.
In this episode.
Tarek ElSarw knows the car business in this region, and the campaign data he describes says the region's safest habit is now its most expensive one. He takes apart pan-regional Arabic, the landmark-in-the-background school of localisation, and the day his team handed a Ramadan campaign to AI. His verdict on the tooling is plain: AI is as good as you direct it, and the review step is not optional.
Guest: Tarek ElSarw. Host: Nadeem Ibrahim.
